Are Missing Versus Ads Clever Viral Marketing or Thievery?
Filed under: Bruins, NHL Fans, NHL Media Watch, NHL Economics, Sports Business and Media
October is the biggest month of the year for hockey interest -- aside from June. The sport is back and so are all the fans, at least until their team gets knocked out or the monotony of an 82-game schedule loses some of the shorter attention spans. Understandably, this is when a lot of the marketing campaigns kick in. Versus, the cable rights holders for nationally televised hockey, is certainly going to get in on the action. As they have in the past, they've been contacting bloggers trying to get them to promote Versus programming. In years past, they've offered Versus apparel or merchandise in return. There are no freebies this year but they may have come up with an interesting angle.
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Source: http://nhl.fanhouse.com/2010/10/15/are-missing-versus-ads-clever-viral-marketing-or-thievery/
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